The next frontier of search
Generative Engine Optimization: Get Cited by AI Search
Your buyers are asking ChatGPT, Perplexity, and Google AI Overviews instead of scrolling ten blue links. GEO gets your brand into those AI answers - as the cited, recommended source.
- ChatGPT, Perplexity & AI Overviews
- Built on structured data
- Measured by citations
What Is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of optimizing your brand and content to be cited and recommended by AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini. SEO gets you clicked; GEO gets you quoted. As more buyers ask an AI assistant instead of scrolling search results, the brands that AI names become the brands that get chosen.
The shift is already here: ChatGPT serves hundreds of millions of users every week, Perplexity's query volume has grown over 200% year over year, and Google AI Overviews now appear on a large share of searches. If AI isn't recommending you, it's recommending a competitor.
How We Do GEO
AI Visibility Audit
We measure how often AI engines mention or cite you today for the prompts your buyers actually use.
Direct-Answer Content
Clear, self-contained answers AI can lift and cite - the format generative engines reward.
Structured Data & Schema
Comprehensive schema so engines understand and trust your content. Well-structured pages appear in far more AI answers.
Entity & Authority Building
Strengthening your brand as a recognized entity across the web, including the sources AI trusts most.
Third-Party Citations
Earning mentions on the high-authority and community sources (like Wikipedia and Reddit) that AI engines pull from.
Freshness & Maintenance
Up-to-date content and timestamps so you stay cited as answers refresh.
GEO and SEO Work Better Together
GEO doesn't replace SEO - it builds on it. The technical health, authority, and quality content that earn rankings also make you citable by AI. We run both as one connected program, so you win the traditional search result and the AI answer above it. Explore our SEO services to see how the two fit together.
GEO - Frequently Asked Questions
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your brand and content to be cited, quoted, and recommended by AI search engines such as ChatGPT, Perplexity, Google AI Overviews, and Gemini. Put simply: SEO gets you clicked, GEO gets you quoted.
How is GEO different from SEO?
SEO optimizes for ranking links in traditional search results. GEO optimizes for being included in AI-generated answers, where there are no ten blue links. The two overlap - strong content and technical health help both - but GEO adds direct-answer formatting, entity and authority signals, structured data, and third-party citations that LLMs rely on.
Which AI engines does GEO target?
The major ones are Google AI Overviews and Gemini, ChatGPT (and ChatGPT Search), Perplexity, and Microsoft Copilot. Each pulls from different sources - for example, ChatGPT leans on Wikipedia while Perplexity is heavily community- and Reddit-driven - so we tailor the approach to each.
How long does GEO take to show results?
New, well-optimized content often starts appearing in AI answers within about two to three weeks of being indexed, with broader, measurable improvements in mention and citation rates typically over 45 to 60 days.
How do you measure GEO success?
We track how often your brand is mentioned and cited across AI engines for the prompts your buyers use, the sentiment and accuracy of those mentions, and the referral traffic and leads that AI search sends. The goal is share of AI answers for your category.
Get a Free AI-Visibility Audit
We will show you how often AI engines mention you today versus your competitors - and how to win more of those answers.
Call (866) 869-4452