Data-Driven Marketing Insights

Start With These Guides

• Paid Search

  Paid Search Engine Marketing (SEM): A Practical Guide

  How paid search works, how the ad auction is decided, and how to research the right keywords.

• Google Ads

  Google Ads Account vs. Manager (MCC) Account: What's the Difference?

  Which Google Ads account type to choose, and how to move from a standard account to a Manager (MCC).

• Email

  B2B Email Marketing Basics: How to Generate More New Clients

  A step-by-step guide to building a list, writing emails that convert, and following up to win clients.

• Analytics

  Google Analytics (GA4) vs. Adobe Analytics

  Cost, setup, support, and customization compared, so you can pick the right web analytics platform.

More guides are on the way. Have a question now? Call (866) 869-4452 for a free strategy call.